Take a picture, any picture, turn it to the left, and squint, that’s what New Zealand music is to me.
Since i grew up mostly with american music, it never accrued to me that music could be professionally made anywhere else in the world, let alone in my own back yard.
And especially so since 2000 we’ve taken leaps, bounds and all sorts of twists thanks to NZ Music Month HQ. This imitative has inspired me as an online DJ to play more local tunes and for 31 days of the year, join in on the celebration of homegrown talent across my own back yard.
I love that we are fundamentally traditional but with a twist.
As Kiwis we have a whole month for new music artist promotions every March. It’s kinda perfect for someone like me. I’m constantly hungry for new artists to educate, excite and exercise my imagination.
I’ve noticed that unlike a lot of other developed countries; Kiwi musicians do not deal well with sticking to any one genre. Some of this might be explained with the music we expose ourselves to. Weather it comes from our mountainous rangers with day long forest treks or the ridiculously low cars blasting us at the lights.
We seems to experiment a lot, often crossing lines of genre and even traditional training. but this has brought the world : Like A Storm, Six60, Kimbra, Bic Runga and Savage. Artists often inspiring others with “Ooh I like that, now; how many ways can I tweek it?”
I’m proud to be a kiwi, with the state our music is in right now, I cant wait to see what else we can create. And for the visual all you gamers deserve, imagine this… in lights scribe all over the New Zealand music industry all we can say is … Watch This Space!